- Subway
Alma owns the exclusive right to advertise in the Tbilisi metro.
Advertising zones and types of Tbilisi Metro
Upper vestibule: Our advertising services in this part of the metro include non-standard banners, card holders and monitors.
- Lower vestibule (basin): In the lower vestibule of the metro, banners are placed mainly on the platform, however, depending on the customer's preferences, monitors and non-standard placements are also possible.
- Advertisement in the wagon: Advertising can be placed in all 192 cars of the metro, both on the glass and on the top of the door, and by means of a board placed near the handrail. Each subway car has 6 windows, of which Alma rents at least 1 window in all (192) cars; In 55 cars, there are 18 boards near the handrail, and door-top stickers are placed on 8 doors.
Advantages of advertising in metro
closed space
The enclosed space in metro stations encourages people to pay more attention to the surrounding details, including banners, stickers, monitors, etc. This is facilitated by the waiting time and the fact that most of the time the phone does not work in the metro.
Ability to measure the campaign
The results of a particular advertising campaign in the subway can be calculated more accurately than in the open space. The reason for this is that we have the opportunity to find out in live mode how many trips were made in this or that station.
wide audience
About 40% of the population of Tbilisi use the metro, and more than 50% of them use it almost every day. Consequently, there is an opportunity to connect with a wider audience.
Repetition effect
The success of an advertising campaign is largely determined by the effect of repetition. Since a large part of the population, about more than 400,000, commutes by subway every day, the same advertisement attracts their attention intensively, which makes the content memorable.
Contact Alma today and improve your brand visibility through advertising in metro stations.
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